Marketin Planning Essay Example | Topics and Well Written Essays - 3500 words

Marketin Planning - Essay Example The advisory committee helps the companies to reveal the strength and weakness in the strategic plans. It discusses the strategic responses with the companies and provides them with the outcome where the company has to improve. The companies are required to get registered with the committee, so that they receive continuous updates and monitoring from IHS CERA. The membership is taken on the annual basis and the committee delivers two research cycles to the companies, who are registered under it. The committee provides with the current scenario of marketing strategies of the industries. The companies will remain well aware regarding the changing perspective of the marketing plans that are undertaken by the industry (Petro Tech, 2012). The members are bound to receive the following from the committee: 1) Forecast or anticipation of the oil and gas industry of the United States 2) Get the access to the IHS CERA Database Centre. 3) Receive semi annual client meeting (invitation/ record o f the proceedings) Shell is the leading oil and petrochemical company based in Unites States. The company seeks to develop unique marketing strategy based on the current scenario of the marketing plans of the industry. ... Shells seek to maintain its position in the industry by meeting the global energy demand in a very responsible way. They aim at providing competitive returns for the shareholders. The company also seeks to develop a competitive edge, so that they can retain the best position in the industry. In new downstream markets, access to upstream resources has become very difficult as there exist high competition. But for Shell the main competitive advantage is their capability of project delivery and the operational excellence along with their concentration in the upstream businesses. The company has invested 80% of the capital in the upstream business in 2013. In the upstream business, the company focus on the exploration of new liquids and natural gas reserves. They aim at developing new projects where the technology and the know-how of the business can add value to the resource holders (Deloitte, 2013). The downstream and upstream engines are generating cash and developing the business, wh ich is strengthening the financial performance of the company.   The company makes investment in few selective growth regions. It thus applies distinctive technology to the growth regions and provides with excellent operating performance for extending the productive lives of the assets of the company and hence increases profitability. Their major strategies are the deep water, integrated gas and the resources that play an important role, such as shale oil and gas. The themes provide them with medium term growth and they expect to make the themes to be their core engines of the business in the near future. The future opportunities of Shell include the potential oil reserves of Iraq, Arctic, Nigeria and Kazakhstan. The opportunities are to be exploited by the company in order to